Role
Product Designer (sole)
Product design · Evabot · AI corporate gifting
Gifts people actually want, chosen by a chat
Evabot's assistant, Eva, chats with each recipient to learn their taste, then picks and ships a gift in the sender's brand. I was the only designer from July 2021 to January 2023, across the website, the sender dashboard and the recipient chat.
WebsiteDashboardConversational UXB2B SaaSUser interviewsDesign system
Timeline
Jul 2021 – Jan 2023
Scope
Website, dashboard, recipient chat
Company
Evabot · B2B SaaS
Team
Founders, engineering, sales
Tools
Adobe XD
Illustrator
After Effects
Photoshop
At a glance
Where Evabot stood at its Series A, August 2022.
1,000+
Customers
Including Fortune 500 companies
125K+
Gifts delivered
Each one chosen through a chat
$10.8M
Series A raised
Led by Comcast Ventures
90%
Customer satisfaction
As reported at the Series A
01 — The problem
Corporate gifts were guesswork, and most of it ended up in a drawer
Companies send gifts to thank clients, welcome employees and close deals. But the sender rarely knows what the person likes, or even their address. So the default was branded swag, sent in bulk and forgotten.
"Nobody really appreciates getting branded swag anymore," as Evabot's CEO put it when the company raised its Series A.
FOR THE SENDER
Too much admin
Spreadsheets of addresses, vendors to chase, packages to track, and dates like birthdays that are easy to miss.
FOR THE RECIPIENT
Gifts they didn't want
One-size-fits-all swag says 'we had a budget', not 'we know you'.
FOR THE BUSINESS
No signal
No way to tell which gifts were loved and which were binned, so no way to prove gifting was worth it.
02 — Two users, one gift
Every gift had a sender at a desk and a recipient on a phone
The two never see the same screen, so each side had to work on its own. I ran interviews with customers and fed what we heard back into both flows, release after release.
Sender · Dashboard
Sales teams, realtors, HR
Busy people gifting between other work. They want to send in a minute and never think about addresses or dates again.
- Send one gift or a whole list, with a budget and an occasion
- See what was accepted and how it was rated
- Automate the next birthday or anniversary
Closing / house-warmingBirthdayReferralHome anniversaryHolidayEmployee giftNew customer onboardedMortgage: new loan closed
Occasions offered in the dashboard, many built for real estate and mortgage teams.
Recipient · Chat
A client, an employee, a new homeowner
Someone who didn't ask for anything. They open a link on their phone and decide in seconds whether to bother.
- No login, no app, no form
- A few fun questions instead of a catalogue to scroll
- A gift that feels picked for them, with a handwritten note
03 — How it works
One link replaces the address hunt, the guesswork and the follow-up
01
Sender
Creates a gift link
Picks a budget and an occasion in the dashboard, then shares one link by email or text. No address needed.
02
Recipient
Chats with Eva
A three-to-four-minute conversation about taste, not a form. No login, no download, fully opt-in.
03
Eva
Picks the gift
The AI matches answers, budget and context to a gift the person will actually use.
04
Eva
Ships it, branded
Delivered in the sender's branded box with a handwritten note. The gift lands twice: first in the chat, then at the door.
05
Sender
Sees what landed
Order status, ratings and what Eva learned (like birthdays) flow back to the dashboard for the next gift.
04 — The recipient chat
A conversation instead of a form
The chat is the product. If a recipient drops off, the gift never ships. I redesigned the conversational flows and the gifting interface so personalisation felt clear and quick, not like a survey.
EvaRabi's gifting assistant
Text messageRabi has a gift for you, if you take time to answer a few questions. 🎁
Type a reply…➤
Eva's opening lines, as shown on Evabot's homepage.
01 ——
Say who the gift is from, first
The invite and Eva's first line both name the sender. A recipient knows why to keep reading before any question arrives.
02 ——
Start with an easy question
A name, then a little small talk. The whole chat takes three or four minutes on a phone, with no login or download.
03 ——
Ask once, use it again
A birthday or a home anniversary collected in the chat powers the next automated gift, so the recipient never repeats themselves.
04 ——
Close the loop
After delivery, Eva asks for a rating, and can invite a review or a referral for the sender.
05 — The sender dashboard
From sign-up to the first gift in one sitting
Three short sign-up steps, with the $25 first-gift offer in view the whole way. Then the dashboard opens on one prompt: create your first gift. Click through the prototype below.
Adobe XD prototype, 6 screens: sign-up, onboarding questions, the $25 offer, the first-gift prompt, home and creating a gift link.
After the first gift
The screens where gifting starts to run itself. Pick one to see what it does and why.
evabot
© EvaBot Inc.
Automated Gifts
Birthday GiftsEmployee GiftsHome Anniversary GiftsClient Renewal Gifts
Magical Birthday Gifts
Every time your clients chat with Eva, Eva asks for their birthdays as well. Eva can automatically send them birthday gifts on your behalf.
94 birthdays collected · next gift sends in 6 days
Turn on birthday gifts
Recreated from the live dashboard, with sample data.
06 — The website
Four pages that answer a buyer before the demo
Evabot sold to busy buyers who skim. Each page answers one question they came with: what is this, what will people get, what will it cost, and what's in it for me.
Hover to scroll · click for full pageThe live site today.
07 — What happened
The product grew up while I was there
Jul 2021
Joined as the only designer
Website, dashboard and chat, owned end to end.
2021–22
Interviews into iterations
Customer interviews shaped changes to the core gifting and account flows.
Aug 2022
$10.8M Series A
Led by Comcast Ventures, with Bloomberg Beta and Precursor Ventures.
Aug 2022
125,000+ gifts shipped
With 1,000+ customers, including Fortune 500 companies.
Jan 2023
Moved on
After 18 months as the only designer on the product.
What customers said
“I highly recommend Eva to any company looking to take care of their distributed team.”
Shannon Goggin, CEO, Noyo“Using Eva has been a huge hit with our agents and customers.”
Mark Choey, Director of Sales Operations, CLIMB“I was looking for something unique, and Eva definitely delivered!”
Chief of Staff & Director of Sales Operations, Cigna08 — Looking back
What designing for gifting taught me
01 ——
The best form is a conversation
A preferences form and a chat can ask the same questions. Only one of them feels like part of the gift.
02 ——
Design both ends of the same moment
The sender's dashboard and the recipient's chat are one experience split across two screens. A change on one side always showed up on the other.
03 ——
Today I'd instrument the chat
I'd track drop-off per question from day one, so every change to the script is measured, not argued.
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