Rebuilding discovery around the page that already works.
A global K–12 platform had course discovery scattered across a homepage, a course catalogue and a growing slate of live Masterclasses. This case study covers the redesign of all three — and the decision to let the most visually compelling surface, not the homepage, carry the site's first impression.
Live — brightchamps.com
Design: Adnan Murad · Tech: Dhawal Agrawal · Product: Paul / Animesh Kumar
Course discovery had outgrown the site built to hold it
BrightCHAMPS had added course types faster than the site's navigation could absorb them — 1:1 coding classes, self-paced nano-courses, DIY projects, and a fast-growing live Masterclass line, each bolted onto the existing structure rather than designed into it. Parents evaluating the platform for the first time had no single path from "what does this offer" to "which course fits my child."
The site this redesign replaces — a single scrolling homepage carrying navigation, course discovery and booking all at once, with no dedicated listing or detail pages for the course lines that came later. Captured via the Wayback Machine, June 2023.
Two audiences making one decision, differently
Learners want to feel the subject; the parents actually clicking "book a trial" want proof it's worth their child's time. Every section in this redesign had to satisfy both without making either one scroll past the other.
Find a subject that feels like play, not another class.
Course pages that read like a syllabus, not an experience.
A fast, credible answer: is this legitimate, and is it for my kid.
Generic "trusted by parents worldwide" claims with no specifics.
A few smaller decisions along the way
The cards, in motion
Two of the real interactions behind this redesign — the Masterclass card and the Class card — straight from Figma.
What held up, what I'd push further
Splitting the hero into “brand statement + spotlight card” got the Masterclass emphasis without gutting the Home Page's own identity.
Collapsing the 3-state detail header into one component made the state logic visible instead of scattered across three files.
The geo-trust strip should be tested against conversion data per country, not just traffic share — traffic ≠ intent.
We demoted Grade/Age filters to simplify the listing, but I'd want to A/B that against keeping them primary for parents specifically.
Let the strongest page lead.
New course lines had been bolted onto a site built for one. Instead of forcing everything through the homepage, the redesign gave each page one job — the homepage introduces, Masterclass sells, listings help parents choose — and tied proof to the country a parent is actually in.
“157K visits a month. Three page types. One path from “what is this” to “book a trial”.”